Which of the following theories measures attitude toward the act of buying,rather than only the attitude toward the product itself?
A) The theory of cognitive dissonance
B) The theory of reasoned action
C) The balance theory
D) The theory of trying

Question

Quizplus · Accepted Answer

The theory of reasoned action measures attitude toward the act of buying, taking into account both beliefs about the outcome of the behavior and the individual's subjective normative beliefs about the behavior. This theory recognizes that consumer behavior is influenced by both beliefs about the product and social pressures to conform to certain behaviors. The other theories listed primarily focus on attitudes toward the product or dissonance reduction after the behavior.

Which of the Following Theories Measures Attitude Toward the Act