What does the sleeper effect suggest about source credibility?
A) If a receiver is not paying attention, a message cannot be effective.
B) Many people can learn the important parts of a message even when asleep.
C) The effectiveness of a message will increase over time.
D) The effectiveness of positive sources over less positive sources can be erased over time.

Question

Quizplus · Accepted Answer

The sleeper effect suggests that the impact of a source's credibility on the persuasiveness of a message may diminish over time, leading to a situation where messages from less credible sources can become as persuasive as those from more credible sources as the audience forgets the source but remembers the message.

What Does the Sleeper Effect Suggest About Source Credibility