A communicator's expertise, objectivity and trustworthiness refer to ________.
A) corporate social responsibility
B) ethics
C) source credibility
D) expert power

Question

Quizplus · Accepted Answer

These three characteristics (expertise, objectivity, and trustworthiness) are key components of source credibility, which refers to how believable or reliable the audience perceives the communicator to be.

A Communicator's Expertise, Objectivity and Trustworthiness Refer to ________