According to a major study of more than 1,000 commercials, the single most important factor in whether a commercial will be persuasive is whether the communication ________.
A) stresses a unique attribute or benefit of the product
B) employs a sexual symbol or suggestion
C) provides specific price information
D) features a credible spokesperson

Question

Quizplus · Accepted Answer

The most important factor in whether a commercial will be persuasive is if it stresses a unique attribute or benefit of the product. This approach helps differentiate the product from competitors and highlights why it is a better choice, making the advertisement more effective.

According to a Major Study of More Than 1,000 Commercials