A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes.What basic psychological principle is the politician using to persuade voters that she should be the next mayor?
A) Consistency
B) Authority
C) Consensus
D) Liking

Question

Quizplus · Accepted Answer

The politician is using the psychological principle of consensus, which suggests that people are more likely to go along with something if they believe that others are doing it too. By showing that almost 70% of the city's voters support her position on property taxes, she is trying to create the impression that her position is a popular one and therefore, increase her chances of winning the mayoral election.

A Politician Attempts to Gain Support for Her Campaign for Mayor