________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.
A) Information search
B) Evaluating alternatives
C) Evaluating of evoked set
D) Problem recognition

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer identifies a significant difference between their current state of affairs and a desired state, prompting the decision-making process for a purchase or action to resolve this discrepancy.

________ Occurs Whenever the Consumer Sees a Significant Difference Between