If a consumer's ideal state is very near or identical to his or her actual state,which of the following best describes the type of problem recognition the consumer would most likely have?
A) Opportunity recognition
B) Need recognition
C) Search recognition
D) No problem recognition

Question

Quizplus · Accepted Answer

If a consumer's ideal state is very near or identical to his or her actual state, then there is no discrepancy or unfulfilled need, and therefore no problem recognition.

If a Consumer's Ideal State Is Very near or Identical