Imagine you're a property manager and you'd like to get your tenants to cut down on the amount of trash they generate. Based on research by Graham, Koo, and Wilson (2011), what would be the best way to accomplish this?
A) Tell the tenants how much money they are saving in waste disposal fees when they generate less waste.
B) Tell the tenants how much better it is for the environment to generate less waste.
C) Tell the tenants how much better it is for the environment and how much money it saves them when they generate less waste.
D) Tell them that there will be a new fee if they don't cut their waste by 15%.

Question

Quizplus · Accepted Answer

Research has shown that using combined messages that highlight both the environmental benefits and cost savings of waste reduction is more effective than only emphasizing one of these factors. Therefore, telling tenants how much better it is for the environment and how much money it saves them when they generate less waste (option C) is the best choice. Option A only emphasizes cost savings, while option B only emphasizes environmental benefits. Option D is likely to be perceived negatively and could lead to tenant dissatisfaction.

Imagine You're a Property Manager and You'd Like to Get