Recall that when researchers provided workers in a unit of a factory in the Netherlands with feedback on energy consumption in other units, energy-saving behaviors drastically increased. These results point to __________ as a useful process in encouraging energy-saving behaviors.
A) cognitive dissonance
B) self-perception
C) social comparison
D) a commons dilemma

Question

Quizplus · Accepted Answer

Social comparison involves comparing oneself to others in order to evaluate one's own abilities or opinions. In the case of the factory workers, providing feedback on energy consumption in other units allowed them to compare their own energy usage to those in other units, which likely motivated them to engage in more energy-saving behaviors.

Recall That When Researchers Provided Workers in a Unit of a Factory