You have been hired to help design a campaign to get people to conserve energy. Based on the research by Nolan and colleagues (2008), what is the most effective way to convince people to conserve?
A) Emphasize the money they would save
B) Explain the benefits to society
C) Explain that they are protecting the environment
D) Tell them that their neighbors are doing it

Question

Quizplus · Accepted Answer

Nolan and colleagues (2008) found that social norms, specifically knowing that others are engaging in an action (in this case, energy conservation), are more effective in changing behavior than emphasizing personal benefits like saving money, societal benefits, or environmental protection.

You Have Been Hired to Help Design a Campaign to Get