Based on research by Goldstein and colleagues (2008), which of the following techniques would be most effective in getting hotel guests to reuse their bath towels?
A) Putting a sign in every room stating "Help Save the Environment," with a cute endangered animal on it
B) Having hotel clerks ask guests face-to-face to reuse towels
C) Offering a free breakfast to guests who reused their towels two nights in a row
D) Putting a sign in the room stating that the majority of guests in this room reuse the towel

Question

Quizplus · Accepted Answer

Based on Goldstein et al.'s (2008) research, the most effective technique for promoting towel reuse is to use social norms (i.e., informing guests of the behavior of the majority of guests in the same room). Therefore, putting a sign in the room stating that the majority of guests in this room reuse the towel would likely be the most effective technique. Option A may be somewhat effective, but it is not clear that including an endangered animal on the sign would be necessary or helpful. Option B may be perceived as too intrusive or pushy by guests. Option C may be somewhat effective, but it is not clear that guests would be motivated enough by a free breakfast to actually change their behavior.

Based on Research by Goldstein and Colleagues (2008), Which of the Following