The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies communication variables as one of those factors?
A) Hostile versus receptive audiences
B) Attentive versus inattentive listeners
C) Long versus short appeals
D) Expert versus novice speakers

Question

Quizplus · Accepted Answer

Communication variables refer to aspects of the message itself, such as its length, clarity, and structure. Long versus short appeals exemplify this, as they pertain to the format and delivery of the message.

The Yale Attitude Change Approach Focused on a Number of Factors