In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use __________.
A) dissonance reduction techniques
B) persuasive communication
C) insufficient external justification
D) counterattitudinal advocacy

Question

Quizplus · Accepted Answer

Persuasive communication is the most effective way to change attitudes on a mass scale. This involves presenting a compelling argument with strong evidence and emotional appeals to convince people to see things differently. This method has been used in advertising, political campaigns, and social awareness campaigns with success. Dissonance reduction techniques, insufficient external justification, and counterattitudinal advocacy may be effective on an individual level, but they are less effective in changing attitudes on a mass scale.

In Order to Change Attitudes About Something on a Mass