Donald didn't attend carefully to the substance of the persuasive communication, but instead paid attention to some irrelevant cues. He's using the __________ route to persuasion.
A) peripheral
B) systematic
C) central
D) indirect

Question

Quizplus · Accepted Answer

Donald is paying attention to peripheral cues, which are aspects of the message that are not directly related to the content of the message. This indicates that he is using the peripheral route to persuasion, which is characterized by a focus on superficial aspects rather than careful consideration of the arguments presented.

Donald Didn't Attend Carefully to the Substance of the Persuasive