The peripheral route to persuasion indicates that people are paying attention to __________.
A) the content of the message
B) the logical arguments of the message
C) the surface characteristic of the message
D) their attitude change

Question

Quizplus · Accepted Answer

The peripheral route to persuasion suggests that people are paying attention to surface characteristics of the message, such as the attractiveness of the speaker or the use of emotional appeals, rather than the actual content or logic of the message.

The Peripheral Route to Persuasion Indicates That People Are Paying