Next week, you're going to give a lecture to the psychology club about the Yale Attitude Change approach to persuasion. What will be your three main topics?
A) The source; the nature of the communication; the nature of the audience
B) The source; the need for cognition; the implicit attitudes of the audience
C) The source; the nature of the communication; the route of processing (central/peripheral)
D) The personality of the audience; the nature of the message; the social status of the speaker

Question

Quizplus · Accepted Answer

The Yale Attitude Change approach focuses on the source of the communication, the nature of the communication itself, and the nature of the audience as key factors in how persuasive messages are received and processed.

Next Week, You're Going to Give a Lecture to the Psychology