The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies source variables as one of those factors?
A) High-quality versus low-quality argument
B) One-sided versus two-sided messages
C) Long versus short appeals
D) Expert versus novice speakers

Question

Quizplus · Accepted Answer

Expert versus novice speakers is an example of source variables, which are characteristics of the person delivering the persuasive message. The other options listed are examples of message variables.

The Yale Attitude Change Approach Focused on a Number of Factors