Corey and Jennifer engage in a debate in speech class. Corey goes first and Jennifer goes second. Most students thought that Corey did a better job in the debate. Assuming that the quality of the arguments and presentation by the two speakers was equally good, this would be an example of a(n) __________ effect.
A) primacy
B) recency
C) accessibility
D) central route

Question

Quizplus · Accepted Answer

The primacy effect refers to the first information presented having a greater impact on the audience. In this case, since Corey went first and most students thought he did a better job, it suggests that the primacy effect was at play.

Corey and Jennifer Engage in a Debate in Speech Class