A commercial comes on for an arthritis cream. Lachlan has been having some pain in his knees lately, so he's both motivated and able to attend to the commercial. Therefore, he is more likely to use the __________ route to persuasion.
A) peripheral
B) heuristic
C) central
D) relevant

Question

Quizplus · Accepted Answer

Lachlan's personal experience with knee pain makes him motivated to pay closer attention to the commercial and engage in a more thoughtful evaluation of the product, which is characteristic of the central route to persuasion.

A Commercial Comes on for an Arthritis Cream