The __________ route to persuasion is to enduring attitude change as the __________ route to persuasion is to transient change.
A) central; systematic
B) peripheral; heuristic
C) central; peripheral
D) systematic; central

Question

Quizplus · Accepted Answer

The central route to persuasion is characterized by thoughtful and careful consideration of argument content, leading to enduring attitude change. Conversely, the peripheral route to persuasion is characterized by superficial cues and heuristics, leading to more transient changes in attitude. Therefore, the correct answer is C, with central and peripheral routes to persuasion correctly identified but with the incorrect pairing of systemic and heuristic as the descriptors for each route.

The __________ Route to Persuasion Is to Enduring Attitude Change