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Fear-Arousing Communications Are Most Likely to Result in Attitude Change

Question 89

Multiple Choice

Fear-arousing communications are most likely to result in attitude change when __________.


A) they are sufficiently strong to induce perceptions of threat
B) people think that attending to a message will reduce the fear
C) people process fear appeals peripherally
D) people are in a good mood, and the message takes them by surprise

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