Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store. You know that these people are paying attention and are motivated to process your message. What type of persuasive communication would you deliver?
A) A message with several high-quality arguments
B) A message that appeals to their feelings
C) A message given by a very attractive speaker
D) A balanced message containing both high-quality and low-quality arguments

Question

Quizplus · Accepted Answer

When trying to persuade a group of people who are motivated to process your message, delivering a message with several high-quality arguments is the best choice. This is because this type of audience is likely to critically analyze the arguments presented and is more persuaded by messages that contain strong, well-supported points. Appeal to emotion or attractiveness may not be as effective as presenting rational and evidence-based arguments. Presenting a balanced message containing both high and low-quality arguments may also not be effective as it can undermine the credibility of the speaker and weaken the impact of the high-quality arguments.

Imagine That You Are Trying to Promote a New Type