Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?
A) Tammy, who is doing her homework as she watches Anderson Cooper: 360
B) James, who is undergoing extensive treatment after his auto accident
C) Rachel, who has never had any health problems
D) Raul, who has little interest in public policy issues

Question

Quizplus · Accepted Answer

James, who is currently undergoing extensive treatment after his auto accident, is more likely to use the central route to persuasion when attending to a communication about health insurance reform because it directly affects his well-being and healthcare.

Who Is More Likely to Use the Central Route to Persuasion