According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on __________.
A) cognitive arguments
B) the strength of the argument
C) heuristics
D) dissonance reduction

Question

Quizplus · Accepted Answer

The peripheral route of persuasion involves relying on heuristics, or mental shortcuts, rather than cognitive arguments or the strength of the argument. These heuristics can include things like celebrity endorsements or the attractiveness of the spokesperson. Dissonance reduction is more relevant to the central route of persuasion.

According to the Heuristic-Systematic Model of Persuasion, When People Use