According to research presented in the chapter, consumers' attitudes toward products such as perfumes and greeting cards are __________ based because they are informed by __________.
A) affectively; values and the self-concept
B) behaviorally; past product purchases
C) cognitively; logical appraisals of the product
D) cognitively; social identity concerns

Question

Quizplus · Accepted Answer

The research presented in the chapter suggests that consumers' attitudes toward products such as perfumes and greeting cards are affectively based because they are informed by values and the self-concept. This means that consumers' emotions and personal beliefs heavily influence their attitude towards these products. While behavior and past purchases may be factors, and cognitive processes such as logical appraisal and social identity concerns may have some influence, the primary driver of attitude in these cases is affect.

According to Research Presented in the Chapter, Consumers' Attitudes Toward