"Experts are always right" and "Expensive means quality" are some examples of how __________ can be used in persuasion.
A) systematic processes
B) affect
C) implicit attitudes
D) heuristics

Question

Quizplus · Accepted Answer

These statements are examples of heuristics, which are mental shortcuts people use to simplify decision-making. The "expertise heuristic" assumes that those who are perceived as experts are more likely to be correct or trustworthy. The "price heuristic" assumes that items or services that are more expensive are of higher quality.

"Experts Are Always Right" and "Expensive Means Quality" Are Some