If you are constructing an ad, a basic principle to remember is that you must __________.
A) always construct your arguments carefully
B) appeal only to viewers high in the need for cognition
C) distract your audience because no one pays attention to arguments anyway
D) try to ensure that your audience will pay attention to your ad

Question

Quizplus · Accepted Answer

The basic principle to remember when constructing an ad is to try to ensure that your audience will pay attention to your ad. This involves using attention-grabbing elements such as visuals, emotions, and humor to capture the audience's attention and keep them engaged with the message being conveyed.

If You Are Constructing an Ad, a Basic Principle to Remember