Recent ads on television portray the embarrassment and social anxiety associated with the dreaded toenail fungus. In all probability, the manufacturers are attempting to make a profit by __________.
A) using logical appeals
B) creating a problem so consumers will buy the product
C) appealing to the increased health consciousness of the public
D) inducing watchers to process information via the central route
Correct Answer:
Verified
Q146: Which of the following ad slogans for
Q147: People's beliefs about the influence of advertising
Q148: Attitude inoculation is the process of making
Q149: According to the authors of your text,
Q150: Flipping through a magazine and looking at
Q152: According to research by Han and Shavitt
Q153: In a persuasion study conducted by McGuire
Q154: A public service ad on television shows
Q155: You are reading a billboard that says,
Q156: When words or pictures are flashed on
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