Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence. They found that __________ were persuaded most by ads that stressed __________.
A) Americans; emotional appeals
B) Koreans; logical arguments
C) Americans; independence
D) Koreans; independence

Question

Quizplus · Accepted Answer

Cultural differences influence how people respond to advertising. Americans, valuing independence, respond better to ads emphasizing individuality. Koreans, valuing interdependence, respond better to ads emphasizing community and relationships.

Researchers Showed Americans and Koreans Advertisements That Stressed Either Independence