The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?
A) Being used by an actor on a primetime TV show
B) Different shelves at the drug store or supermarket
C) Posters and pamphlets in doctors' offices
D) Ads on the radio and TV

Question

Quizplus · Accepted Answer

Product placement refers to the practice of integrating products into entertainment content, such as a TV show, where they are used or shown by characters, making A the best example of this marketing strategy.

The Makers of Different Over-The-Counter Pain Relievers Will Be Using