Why, according to research by McGuire (1964), does attitude inoculation work to increase resistance to subsequent persuasion attempts?
A) Attitude inoculation generates psychological reactance, so people ignore subsequent messages.
B) Attitude inoculation encourages people to think about the issues and to generate counterarguments.
C) Attitude inoculation raises self-esteem, and thus makes people less vulnerable to later persuasion attempts.
D) Attitude inoculation increases fear, and thus makes people less responsive to logical arguments.

Question

Quizplus · Accepted Answer

Attitude inoculation works by exposing people to weak versions of arguments against their attitudes, which help them generate counterarguments and reduce the persuasiveness of subsequent stronger persuasive messages. This process encourages people to think about the issues and develop stronger attitudes, making them more resistant to persuasion.

Why, According to Research by McGuire (1964), Does Attitude Inoculation