From the perspective of rule utilitarianism, if a purely self-interested company offers a bribe to a customer, a matching bribe by its competitor is morally justified.

Question

Quizplus · Accepted Answer

Rule utilitarianism evaluates the morality of an action based on rules that, if universally followed, lead to the greatest good for the greatest number. Bribery, even if practiced by competitors to level the playing field, undermines trust and fairness in the market, leading to negative consequences for society, thus it would not be justified under rule utilitarianism.

From the Perspective of Rule Utilitarianism, If a Purely Self-Interested