The audience effect should be stronger the broader is the audience and the more important is the moral issue to members of the audience.

Question

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The audience effect is the tendency for individuals to conform to the norms and values of a group when they are aware that they are being watched or evaluated by others. Research suggests that this effect is stronger when the group is larger and more diverse, and when the moral issue at stake is more important to members of the audience.

The Audience Effect Should Be Stronger the Broader Is the Audience