An implication of the experimental evidence regarding audience effects is that firms that have the public and consumers as an audience may undertake activities that firms out of the view of the public and consumers may not undertake.

Question

Quizplus · Accepted Answer

The experimental evidence suggests that audiences can influence behavior, and therefore firms may act differently when under public and consumer scrutiny compared to when they are not. This implies that firms with a public and consumer audience may engage in certain activities that other firms may not.

An Implication of the Experimental Evidence Regarding Audience Effects Is