Formulating integrated strategies requires consideration of the market and nonmarket environments as well as attention to moral concerns and social responsibilities.

Question

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Formulating integrated strategies involves not only the market environment (i.e. traditional economic factors such as supply and demand), but also the nonmarket environment (i.e. political, legal, and regulatory factors) as well as ethical and social considerations. These different factors must be taken into account in order to create a comprehensive and effective strategy.

Formulating Integrated Strategies Requires Consideration of the Market and Nonmarket