Nonmarket strategy is essential because in its absence competitors in the nonmarket environment will influence the outcome of issues and shape the rules of the game to their advantage.

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Nonmarket strategy involves actions taken outside of a company's traditional market activities, such as influencing government policies and regulations, engaging with civil society groups, and shaping public opinion. If a company does not have a nonmarket strategy, its competitors may have more influence over the outcome of such issues and be able to shape the rules to their advantage. Therefore, it is essential for companies to have a strong nonmarket strategy in order to be effective in shaping the broader business and political environment in which they operate.

Nonmarket Strategy Is Essential Because in Its Absence Competitors in the Nonmarket