If a firm addresses the nonmarket issue in the legislative stage, the firm has more flexibility and its range of alternatives is wider.
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Q4: A firm that decides to enter a
Q5: Nonmarket strategies are more important when opportunities
Q6: Positioning in legal space affects not only
Q7: Nonmarket strategy is essential because in its
Q8: Issues such as the environment, sustainability, human
Q10: Positioning in political space affects the opportunity
Q11: Government exercises relatively little control over pharmaceutical
Q12: A firm that decides to enter a
Q13: Opportunities can be controlled by actions such
Q14: The pharmaceutical companies tend to seek visibility
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