Opportunities can be controlled by actions such as protests, boycotts, and public criticism.
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Q8: Issues such as the environment, sustainability, human
Q9: If a firm addresses the nonmarket issue
Q10: Positioning in political space affects the opportunity
Q11: Government exercises relatively little control over pharmaceutical
Q12: A firm that decides to enter a
Q14: The pharmaceutical companies tend to seek visibility
Q15: When a firm chooses a market strategy
Q16: Opportunities can be controlled by government at
Q17: Expertise in dealing with the news media
Q18: A synergy is present between market and
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