A synergy is present between market and nonmarket strategies if a nonmarket action increases the return from a market action.

Name: A synergy is present between market and nonmarket strategies if a nonmarket action increases the return from a market action.
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Question

Quizplus · Accepted Answer

A synergy between market and nonmarket strategies occurs when a nonmarket action, such as lobbying for favorable regulations, enhances the return from a market action like launching a new product. Therefore, the statement is true.

A Synergy Is Present Between Market and Nonmarket Strategies If