Which of the following characterizes nonmarket strategies?
A) They are less important when opportunities are controlled by government.
B) They are important when opportunities are controlled by markets.
C) They are less important when protests, boycotts, and public criticism are more intense.
D) They are decreasingly important due to issues such as privacy and protection of IP.

Question

Quizplus · Accepted Answer

Nonmarket strategies are important when opportunities are controlled by markets as they involve activities outside of the traditional economic market, such as lobbying, public relations, and litigation. These strategies are used to influence market outcomes and are particularly important when markets are not functioning efficiently or there are regulatory barriers to entry. Nonmarket strategies can also be important in situations where there is intense competition or social and political pressure, but they are not characterized by these factors.

Which of the Following Characterizes Nonmarket Strategies