Which of the following is true of nonmarket positioning?
A) It should be dictated by a firm's market positioning or by those in its environment.
B) It provides a platform on which both market and nonmarket strategies can be constructed.
C) It is not influenced by the firm's market strategy.
D) It should neither be a conscious nor a strategic choice.

Question

Quizplus · Accepted Answer

Nonmarket positioning provides a platform on which both market and nonmarket strategies can be constructed, but it may not necessarily be dictated by a firm's market positioning or by those in its environment, nor should it be disregarded as a conscious or strategic choice. Nonmarket positioning involves how a firm positions itself in the political and social spheres, rather than solely in the market. It is important for firms to understand the potential impact of their nonmarket positioning on their market position, as well as on their relationships with stakeholders and regulators.

Which of the Following Is True of Nonmarket Positioning