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​Matching -A Method for Changing Consumer Behavior; the Design, Implementation, and and Management

Question 90

Multiple Choice

​Matching
-a method for changing consumer behavior; the design, implementation, and management of programs that seek to increase the acceptability of asocial idea or practice among a target group


A) ​advertising
B) ​brand image
C) branding
D) ​cluster analysis
E) ​competitive edge
F) ​health marketing
G) ​market
H) ​market niche
I) ​market segmentation
J) ​marketing
K) ​marketing mix
L) ​personal promotion/communication
M) ​primary data
N) ​public relations
O) ​PSA
P) ​sales promotion
Q) ​secondary data
R) ​social marketing
S) ​SWOT
T) ​target market

Correct Answer:

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