Matching -A Method for Changing Consumer Behavior; the Design, Implementation, and and Management
Matching
-a method for changing consumer behavior; the design, implementation, and management of programs that seek to increase the acceptability of asocial idea or practice among a target group
A) advertising
B) brand image
C) branding
D) cluster analysis
E) competitive edge
F) health marketing
G) market
H) market niche
I) market segmentation
J) marketing
K) marketing mix
L) personal promotion/communication
M) primary data
N) public relations
O) PSA
P) sales promotion
Q) secondary data
R) social marketing
S) SWOT
T) target market
Correct Answer:
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