Multiple Choice
Matching
-health promotion programs that are developed to satisfy consumer needs, are strategically planned to reach as broad an audience as is in need of the program, and thereby enhance the organization's ability to effect population-wide changes in targeted risk behaviors
A) advertising
B) brand image
C) branding
D) cluster analysis
E) competitive edge
F) health marketing
G) market
H) market niche
I) market segmentation
J) marketing
K) marketing mix
L) personal promotion/communication
M) primary data
N) public relations
O) PSA
P) sales promotion
Q) secondary data
R) social marketing
S) SWOT
T) target market
Correct Answer:
Verified
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