The more you increase the size of a reinforcer, the less benefit you get from the increase.

Question

Quizplus · Accepted Answer

This is known as the principle of diminishing marginal utility, which suggests that as the amount of a certain good or service increases, the satisfaction or value obtained from consuming each additional unit decreases. This principle also applies to reinforcers in behavior analysis, where increasing the size of a reinforcer may not necessarily result in a proportional increase in desired behavior.

The More You Increase the Size of a Reinforcer, the Less