________ requires that firms establish a point of differentiation.
A)Building a brand
B)Implementing strategic CSR
C)Using a CSR filter
D)Using the resource-based strategic planning model

Question

Quizplus · Accepted Answer

Building a brand requires firms to establish a point of differentiation from competitors, which helps to create a unique identity and value proposition for customers. With a strong brand, firms can build customer loyalty and competitive advantage. CSR and strategic planning models can support brand-building efforts, but they do not specifically require a point of differentiation as a key component.

________ Requires That Firms Establish a Point of Differentiation