MINI-CASE Dow Corning Has Been a Market Leader in Silicon Technology

MINI-CASE
Dow Corning has been a market leader in silicon technology applications for over 50 years.Its products span many market applications in electronics,construction,health care,and a multitude of industrial applications.However,as some of its product-market applications reached the mature stage of the product life cycle,they became less competitive.Dow Corning's full service consultative engineering approach did not work in more mature,price-sensitive market applications.It was also unprofitable for Dow to pursue these customers as they represented a majority of target customers but only represented 20% of the revenue potential for the total market for their products.
-Mini-Case Question.Dow developed a digital marketing channel for its more price-sensitive customer segment.Which operational component of the channel performance did Dow improve?

A) product quality
B) after-sales service
C) customer reach
D) sales margins
E) net price