MINI-CASE Dow Corning Has Been a Market Leader in Silicon Technology

MINI-CASE
Dow Corning has been a market leader in silicon technology applications for over 50 years.Its products span many market applications in electronics,construction,health care,and a multitude of industrial applications.However,as some of its product-market applications reached the mature stage of the product life cycle,they became less competitive.Dow Corning's full service consultative engineering approach did not work in more mature,price-sensitive market applications.It was also unprofitable for Dow to pursue these customers as they represented a majority of target customers but only represented 20% of the revenue potential for the total market for their products.
-Mini-Case Question.When considering Dow's product offerings,if the channel system can build an image among quality-conscious customers,the company is improving customer value by increasing ________.

A) product assortment
B) after-sale services
C) availability/delivery
D) transaction services
E) brand reputation