________ programs allow a business to test price-performance preferences and to evaluate its product's value on the basis of the business's competitive position.
A)Harvest technique
B)TURF analysis
C)Discourse analysis
D)Conjoint analysis
E)SWOT analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is a market research technique that allows a business to test price-performance preferences and to evaluate its product's value on the basis of the business's competitive position. It helps businesses determine how customers value different components of a product or service and how changes to those components may affect overall value perception. The other options listed do not provide this type of analysis.

________ Programs Allow a Business to Test Price-Performance Preferences and to Evaluate