In ________ pricing,the price is set on the basis of the value that customers realize when they compare the price and benefits of the company's product with those of a key competitor's product.
A)life-cycle value
B)customerization
C)perceived-value
D)value-in-use
E)cost-based

Question

Quizplus · Accepted Answer

Perceived-value pricing sets the price based on the value that customers perceive they are receiving when comparing the benefits of the product to its price and those of the competition. It focuses on the customer's perceived value rather than the product's cost or life-cycle value.

In ________ Pricing,the Price Is Set on the Basis of the Value