A business with a competitive price and a large value advantage is most likely to ________.
A)lower its price to create a comparable value on the basis of positioning
B)choose not to compete in this segment of the market
C)improve performance on the basis of customer price-performance preferences to create customer value
D)charge more for its product and still offer a good value
E)lower its price,as its price is high relative to the value it offers

Question

Quizplus · Accepted Answer

A business with a competitive price and a large value advantage has the flexibility to charge more for its product while still offering good value to customers, as it already stands out in terms of the value provided relative to its price.

A Business with a Competitive Price and a Large Value